Identity/Ad Campaigns
I love the research and strategy involved with creating an identity campaign – to me it is equally as important as the design. It’s about understanding your client and their competition, understanding their customer, and then determining how to differentiate the client and provide value for the customer. As much as I enjoy and appreciate design it’s the strategy side for which I’m most passionate.
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HALLMARK PROPERTY MANAGEMENT
The image above is a collection of designs that make up an identity package proposed for a new property management company located in Tucson, AZ. The package includes a logo, business card, letterhead, web site design, and proposed tenant gift (welcome rug).
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TUCSON CONVENTION & VISITORS BUREAU
A 9×4″ advertisement to be included in a standard tourism brochure rack.
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SUNKISSED SODA ADVERTISEMENT
This image was created for my Fall 2009 Illustrator class. The objective of the assignment was to create an 8.5×11″ full page ad for a fictitious soda brand. Requirements included creating a 3D soda bottle and applying a soda label with an original logo, nutritional information, and recycling image. Also applied textured ridges to the lid and wrote the copy.
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GOOGLE HEADERS
Assignment was to create a customized Google header similar to those displayed on the Google homepage during holidays or other days of significance.
PORTFOLIO HOME | WEBSITE PROJECT MANAGEMENT | WEBSITES | LOGOS | COLLAGES | IDENTITY/AD CAMPAIGNS | E-LEARNING | PHOTOS
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